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The draft is done. The hard part is over — except it isn't really, is it? The path from "finished draft" to "live on Amazon" is long and full of decisions, and most publishing advice skips the messy middle entirely.

Here's the full workflow, start to finish, exactly as I actually do it.

The Editing Passes

I run every manuscript through three distinct editing passes before it goes anywhere near a formatter.

Three passes sounds like a lot. One pass is not enough. The sweet spot feels like two but it's actually three — the third pass is where the book starts to breathe.

Cover Design

I don't design my own covers from scratch — the competition in romance and fantasy genres is cover-designed by professionals and readers know the difference immediately. What I do depends on the pen name's budget and release cadence:

Cover goes live for the pre-order reveal before the book is finished whenever possible. Cover reveal creates the first wave of momentum and gives BookFunnel something to link to.

ARC Setup via BookFunnel

Once the edited manuscript is formatted (or even in a clean Word export), I build the ARC campaign in BookFunnel. My ARC timeline:

I don't gate the ARC behind anything except an email address. Every ARC reader goes into the pen name's newsletter list and gets a welcome sequence. Most of them stick around.

Formatting with Vellum

Vellum is Mac-only and I keep a MacBook specifically for this reason. The workflow:

  1. Export the final Word document as a clean .docx
  2. Import into Vellum, apply the house style for that pen name
  3. Review the ebook preview on Kindle, Kobo, and Apple Books simulators
  4. Export: EPUB for wide distribution, MOBI for KDP direct, PDF for print interior

Vellum handles the print interior beautifully too — margins, trim size, running headers. I proof the print PDF carefully before uploading to KDP because print errors are the errors you can't fix after someone has a physical copy in their hands.

KDP Upload and Pre-Order

I always do a pre-order if the timeline allows — ideally 30 days minimum, 90 days is better for series books. Pre-orders aggregate sales to release day for rank purposes and give you a real number to build momentum around before launch.

KDP file checklist before upload:

Back matter is invisible marketing. Every reader who finishes your book should have a frictionless path to the next one and to your list.

Launch Week

Launch week is newsletter-heavy. I send:

Social media during launch is cover graphics and quote cards from the book, built in Canva. I schedule these the week before launch so I'm not scrambling.

After launch week, the book goes into the backlist marketing rotation. That's a separate strategy — but the launch itself is a sprint, not a marathon. After 7–10 days, you move on to the next project.

Publishing a book is a process, not a moment. The draft gets you to the starting line. Everything above gets you to the shelf.

The readers are already out there. The system is what gets your book in front of them.